Young adults lapping up TV Online
Online TV useage for the younger end of the universe is growing so says a new report.
The survey conducted by Knowledge Network’s MultiMedia Mentor resource show that a massive 11 part of age range 18 to 34 year olds are observation TV on their PC or laptop once a week or more.
The participants were all media hold fixture internet TV watchers spending 80 percent more of their time shop the Internet than the general population of same age group. Also spending 16 percent more time, equivalent of about adoption 1.25 hours each day with media in general. They are also users of social networking sites such as Myspace and Facebook. Additionally, 62 percent owned MP3 role players against 45 percent of the general 18 to 34 range.
Bob DeFelice, from Knowledge Networks commented:- “Weekly viewing of TV programming online is emerging as a marker for leading-edge media use among this necessity 18-to-34 group. For the most part, the online TV viewers are not trading one medium for another; they are just adding a big helping of Internet time.
As with all new technology its the young ones that take to it first, pulling the older generation along in their wake.
When the BBC’s on demand TV live internet service, the iPlayer was launched in July 2007, nobody established just how big it would become.
The player is presently being viewed for over an hour each week by around 25 percent of consumers.
The research looked at over 1000 consumers online TV viewing habits, and found that live internet TV viewing on their PC’s and laptops was comme il faut a normal part of everyday life.
The survey found that consumers who watch on demand live internet TV:
Has iPlayer changed how we watch TV?
Which? online TV services expert Natalie Hitchins says: ‘The BBC iPlayer has radically overhauled the way viewers watch TV, taking the concept of online television from a niche pastime enjoyed by a handful of die-hard technology fans to a mainstream service used by more than a fifth of all consumers every week.
‘In the space of a year the iPlayer has moved rapidly ahead of its rivals by constantly innovating to become the most flexible and accessible online TV service available to UK TV viewers.
For more on a range of online live internet TV services including the BBC iPlayer, ITV live internet, transfer 4 on demand and Sky Player plus other online film and TV services, take a look at our online tv websites guide and read our definitive internet tv guide.
